Business Communications
- Refer to organization's Policies & Procedures
- Understand your organization'�s culture
- Use the established stylebook/style sheet in correspondence
- Taking neutral or objective tone to discuss the Strengths, Weaknesses, Threats and Opportunities of topics, programs, plans, etc.
- Ask yourself, is this a safe place for discussion or does the audience want to hear ONLY what they want to hear?
Suggested Material
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Many trade, technical and/or scholarly periodicals also have their own style sheets.
First reference for spelling, style, usage and foreign geographic names: The Associate
Press Stylebook, Revised Edition; Addison-Wesley Publishing Company, Inc., New York.
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Second reference for spelling, style, usage and foreign geographic names: Webster's New
World Dictionary of the American Language, Second College Edition;
Simon & Schuster, New York.
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First reference for place names in the 50 states: U.S. Postal Service Directory of
Post Offices; U.S. Postal Service, Washington, D.C.
Other references:
- Bernstein, Theodore M. The Careful Writer: A Modern Guide to English Usage. Atheneum,1965.
- Bernstein, Theodore M. More Language That Needs Watching. Channel Press, 1962.
- Bernstein, Theodore M. Watch Your Language. Antheneum, 1958.
- Follett, Wilson (edited and completed by Jacques Barzum). Modern American Usage. Hill & Wang, 1966.
- Fowler, H.W. A Dictionary of Modern English Usage. Oxford University Press, 1965.
- The Chicago Manual of Style, 13th Edition. University of Chicago Press, 1982.
- Morris, William and Morris, Mary. Harper Dictionary of Contemporary Usage. Harper &Row, 1975.
- Shaw, Harry. Dictionary of Problem Words & Expressions. McGraw-Hill Book Co., 1975.
- Skillin, Marjorie E. and Gay, Robert M. Words Into Type. Prentice-Hall Inc., 1974.
- Strunk, William Jr. and White, E.B. The Elements of Style, Second Edition. The Macmillan Co., 1972.
Look Your Best...Polish Your Image...Mind Your Manners
Sales & Marketing Management/Equation Research October 2003 Issue
Personal Appearance
- 30% of executives say that customers have commented negatively on the appearance of company representatives
- 49% of representatives have encountered prejudice from customers because of the way they dress
- 48% say that physical image is more important today than it was in the '90s
- 38% of companies believe they have lost business because of the reps appearance
- 61% of customers are turned off by representatives that use profanity or smoke
Re-Invent Your Image
Author Karen Lawson, in her book The Art of Influencing, observes that your image is based not only on
appearance, but on modeling, ethics and etiquette.
- Appearance: Consistency is important.
- Modeling: You are a role model for someone - create the model or example you want others to follow.
- Ethics: Behavior involves telling the truth, keeping your word, treating others fairly, adhering to rules and demonstrating loyalty.
Formality VS. Laid Back
- More formality is expected today
- The casual approach is out
Image Communications
- 95% of all communication is nonverbal
- Within 30 seconds we make an impression on those we meet (good or bad)
- Slouching and poor posture send a message
- Eye Contact
- Smile
- Shyness sends a message of arrogance
- Learn to be approachable
- Awareness of public perception
Questions that must be asked:
- Are there legal ramifications to my writing?
- Are there departmental/corporate consequences to my writing?
- How will this E-mail affect my professional image?
- Am I handling this diplomatically?
- Do I understand the Corporate or Department Agenda (Stated/Perceived/Unspoken/Real)
Communication Taboos
- Profanity
- Rudeness
- Arrogance
- Insensitivity
- Bullying
- Deceptiveness
- Disagreeableness
- Retaliation
- Dishonesty
- Obnoxiousness
Office Blunders
- Handling personal e-business at work
- Managing your home-based business on company time and company computer.
- Misappropriating company resources
- Manipulating situations
E-mail
- Email should be used for quick questions or to give factual information.
- It should never be used to give feedback or criticism.
54 Subject Lines & E-mail Faux Pas
- Leaving the Subject Line blank
- Using a dull message in the subject line
- Using an unclear language in subject line
- Meeting date and location or Project Title and date, etc.
- Not addressing the person by name
- Just answering a question without quoting an excerpt from the message.
- Your company will probably have a style for responding to questions
- Not tailoring the message to the receiver
- Pushing the send key before you check spelling and grammar
- Not checking your email box at least daily
- Not responding in a timely manner (within 24 hours)
- Failing to say "thank you"
- Discussing sensitive or potentially inflammatory issues via email
- Using FLAME to make a point
- Discussing confidential topics by email
- Forwarding chain letters, jokes and get-rich-quick schemes, etc.
- Using cutsie abbreviations
- Overloading e-mail with acronyms
- Overusing "High Priority"
- Removing original message instead of replying to it
- Writing in all CAPS
- Not avoiding large"to" lists or "cc" lists
- Discounting the need for a disclaimer to protect your organization
- Not keeping verbiage gender neutral
- Discounting readability (using only single spaces)
- Always double space your points
- Review your points: are they clear, concise and credible?
- Ask yourself, "Would I want to read or receive this?"
- Using trendy font & hard to read colors (Arial Type font is easiest to read on line)
- Using email stationary or emoticon regularly
- Using the Bc: & Cc: freely
- Forgetting there is no such thing as email privacy
- Discounting the POWER of brevity; rambling on and on
- Throwing civility and politeness to the wind
- Writing an emotional or volatile email that bruises egos, wounds individuals, inflames situations or damages reputations
- Not taking the time to set up a signature line with name, phone number and mailing address and even possibly a link to your website.
- Using Tabs in emails (tab keys can jumble information so use the indent key instead).
- Emailing files larger than 100KB (it can lock up laptops and systems)
- Not including a link when you mention a Website
- Forwarding all virus alerts and selected junk email
- Writing the text of your message in lines of more than 60 characters
- Belittle your reader
- Using a very light color of print on a white background
- Using wallpaper that moves back and forth - it can cause a dizzy feeling
- Rushing to respond first without thoughts fully collected
- Making the print size smaller than 10 point
- Always using attachments (some company's do not accepts attachments)
- Using profanity in an email
- Gossiping about co-workers
- Failing to ask yourself, What is the purpose of this email? What do I want to accomplish in my response?
- Disregarding the fact that your email responses speak to your professional image
- Criticize often in your email
- Giving off a superior tone
- Communicating your apathy toward a problems, person or situation
- Failing to remember that it is necessary to write about what interests the reade
- Overloading emails with the word, "I"
- Omitting capitalization and punctuation & using lower case i throughout the message
- Receiving an attachment with not comments or reference
- Not re-reading before you hit the send key
E-mail Phrases
- "Thanks for the quick response."
- "Thanks for the quick response!"
- "Looking forward to seeing you next week."
- "I'll be in my office until 4:30 today, if you'd like to give me a call."
- "Bravo@"
- "Good Work"
- "I'd like to see this fleshed out."
- "Wonderful!"
- "What can I do to help?"
- "How can I help?"
- "Sure!"
- "Why?"
- "Where?"
- "Great Effort"
- Thank You
- THANK YOU
- Thank You!
- I hate to put a rush on this, but
- Let's talk tomorrow
- Thanks for being open-minded to the change
- I value your opinion
- Could I take the backseat on this project?
- You've probably already thought of this but
- As you weigh both courses of actions, I'm sure you'll find the most efficient/profitable approach
- What can we do to solve the problem?
- Does this make you uncomfortable?
- Are you comfortable using this approach?
- Take time to add to this list and use the when what you say can make a difference
5 E-mail Commandments
- E-mail only those people to whom your message actually pertains (rather than your entire address book).
- Make a point of responding to messages promptly.
- Always use spell-check and grammar-check before sending messages.
- Include your phone number in your message.
- Learn that e-mail should be used for business rather than personal use.
Business Etiquette By Ann Marie Sabath 2002
Misunderstanding
- Humor, innuendo and sarcasm can be misunderstood.
- Guard the tone of your e-mails.
What's Believed
- 7% (What We Say) Verbal Messages
- 38% How We Say It< (Tone & Pitch) Vocal Messages
- 55% Non-Verbal Visual Messages
By: Dr. Albert Mehrabian UCLA Communication Researcher